How It Works

Putting all the channels together.

Right Strategy Right Timing

Responding to new consumer habits.

One thing is certain: consumer behaviors remain dynamic. Existing patterns will accelerate, and businesses must embrace this acceleration. Insights from search show we've been breaking “old habit loops”, which are long-standing patterns of behavior that govern the way we go about our daily lives. Here are some key ways our habits have fundamentally changed towards being “online”.

We've learned new skills, online and offline. We're increasingly seeking inspiration and ideas online. We're looking for balance in our “work from home” lives. We've discovered new ways to stay connected. And we’ve found new ways to have fun. We spend more time online than any other activity throughout our day.

Broadcast your Brand on Amazon, Search & Social.

Key Multi-Channel Converting Paths

  • Search Advertising

  • Retargeting Views

  • Retargeting Clicks

  • Social Retargeting Views

  • Social Retargeting Clicks

  • Direct/Organic Views

  • Email Marketing Views

  • Email Click Views

How many times does a consumer need to see an ad? How many times does a consumer need to see an ad?

A old cardinal rule of advertising, known as “The Rule of Seven,” says potential customers needs to see an ad seven times or more before they notice your brand. Today it goes something like this:

  • 3 Search Views

  • 3 Social Views

  • 3 Retargeting Views

  • 2 Email Views

This totals 11 views. So Eleven is the New Seven!

Online Marketing Concepts

Be found. Be noticed. Be patronized.

Advertising your product line requires an omni-channel strategy to: remind people to complete their product research, teach them why your product is the best and incentivize them to purchase and re-purchase your product lines.

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Sales Cycle Concept

Not All Sales Funnels Are Linear

Any website visitor, or prospective customer, could rotate in the top and middle sections for some time before showing up to start a purchase cycle.

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“When we bought the business we were spending 10% of revenue on PPC and we shrunk that without impact to sales. Then about 2 years ago sales started falling off, and we weren’t sure if it was the reduced PPC spend or something else. We engaged with Stephen to help us figure that out and increase sales. We haven’t looked back since then. Our business has grown 7x while partnering with Stephen and team."

George
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“Within 90 days of starting our digital campaign, sales increased by $75,000 in one month or 72%. Within 12 months the campaign doubled our business revenue. Within 2 years our books looked great and we were able to exit our business very quickly. Thank you so much!”

Adam
Out-perform the Competition

We expedite small business growth!

Serving startups, entrepreneurs & private enterprises exclusively.

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Broadcast your Brand on Amazon, Search & Social

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