Wondering how to break into a traditional industry and create a thriving online business? What does it take to disrupt a market that hasn’t changed for decades? In this episode of Founder Freedom, host Stephen Palmer interviews Perry Tate, founder of Reach It, a company that’s revolutionizing the window cleaning industry with cutting-edge tools and innovative business strategies. From being a single dad to becoming a leader in e-commerce for commercial cleaning equipment, Perry shares how he identified a market gap and turned it into a global brand.