How An Omni-channel Marketing Strategy Catapults A Lifestyle Business To +275% Revenue Increase

June 30, 2021|Stephen Palmer

Overview

Ten years ago, two good friends trying to get out of the "rat race" purchased an e-commerce fulfillment company in the Midwest. They provide fragrance oils for folks that make beauty products, soaps and candles. Coming from a retail background with a strong desire to be their Own Boss, they invest in this business near their homes.

Bill and George admit didn't know much about digital marketing or websites, but they could pick, pack and ship like nobody's business. For them this was a real lifestyle and business dream come true.

They came to AdServePros as a referral from a local website developer. They said they needed a marketing department so they could focus on running their business. At the initial meeting we hit it off and immediately got busy with Paid Search Attribution and Reporting.

Challenge

Their challenges were: “We need to make more money, but we don't have a lot of advertising budget at the moment.” We utilized their limited budget for Paid Search direct sales. We leveraged their Brand Equity and parlayed that into a 15% year-over-year increase for the first 5 years of our retainer.

Solution

After delivering a solid 500% ROAS (Return On Ad Spend) for the first few years we helped them build their shopping cart value to increase profits. Once we had earned their trust and they improved their cash flow we added Paid Social, Display Retargeting and an extensive Email Marketing Strategy to their marketing mix. We tied all of the data together for them so that they could see how their investment was delivering ROI.

Results

Compounding Revenue gains of 15 to 20% year-over-year has netted them +275% Revenue increase in the seven years that AdServePros has worked with them. Omnichannel Digital Marketing is the best method for sustained growth in your business just like it was for Bill and George. Revenue gains, Marketing Budget Stabilization and Brand Equity are the Core KPIs to grow any e-commerce business.