Taking A Local Petland Store From Chaos To Acquired With A +47% Revenue On Paid Search

Overview

As franchise owners have often experienced, the “system” doesn't always deliver the best processes for the success of each and every owner of the franchise system. At this particular store, the owners had learned paid search was a bit of a monster along with trying to run a retail operation selling live animals. They had contracted with several marketing agencies over the period of a couple of years and ended up with a search program that was spending over $20,000 per month for puppy sales.

Challenge

When we met these owners they were very frustrated. They had no idea how effective their Paid Search investment was. Were they getting a proper return on Advertising spend? To start, AdServePros was tasked with validating their spend and connecting the attribution dots to the revenue side of the retail operation.

Once we were able to get the attribution dots connected back to revenue and reduce the cost of their advertising program, we had earned enough trust to talk about scaling up to increase revenue for these business owners.

Solution

Fortunately these owners saw the value in converting their retail business to a hybrid e-commerce operation. They were able to deliver a better experience for consumers who prefer to communicate with them online. They did a very good job maintaining their website to communicate the current puppy inventory. That included several lead generation funnels to get people in the door to cuddle said cute little puppies.

Within the first year of working with AdServePros to streamline their Paid Search spend, they were able to allocate more time to keep up with operations efficiently. The business owners were able to reduce the chaos in their life running this retail operation and were very appreciative of the extra time we brought them in their personal lives.