Nordic Region Retailer Sees 5X Increase In Sales on Facebook

Overview

A long time mail-order retailer had found that Paid Social Ads helped increase their orders for some private labeled consumer goods in Sweden, Denmark and Norway. Distribution of products in the Nordic region still depends on mail and commercial delivery services. The terrain is tough to travel and folks like the convenience of mail order. So why not sell them what they need, socks, underwear, toothpaste and the like, all on a recurring, subscription-based service model? Genius.

Challenge

AdServePros met this company via a marketing partnership referral. They wanted to ramp up their product sales for Q4 and needed to partner up with an American agency that specializes in serving Facebook Ads at scale. Their goal was to spend an allocated budget of $500K USD in the last quarter of the year. Based on past performance, they did not think they hit this target spend goal. Their current ROAS (Return On Ad Spend) was benchmarked at 2.5, and was all managed internally. With AdServePros in true partnership fashion, they supplied creative design work and ad copy for the three languages served. We got busy serving up ads for them.

Solution

The product lines were a bit wide and varied by region, as did our ad copy and creative testing. We started breaking out successful, identifiable audience segments to maximize the reach, and created lookalike audiences derived from the existing successful customers. We diligently maintained a "negative" audience segment for people that already converted recently. We also tested cross-selling the different product lines to past purchasers. It was the largest Facebook ads Gantt chart we had ever put together and managed for an advertising client.

Results

At the end of the quarter the tally on the ROAS was 12.5. We totally exceeded expectations for the client and for ourselves. That's not to say that we ran a smarter campaign than them, we were just a little bit more detailed about how we went about serving ads to specific people for specific products. Our focus was strategic and we were able to quickly respond to live results. (It's always fun to deliver great reports about campaign successes with any advertiser that partner with us.) Together we were able to achieve a 5x increase in sales on Facebook—very impressive, indeed!